Program Characteristics

As communication technologies continue to evolve through constant innovation and the proliferation of devices and platforms provides more accessibility to connect with each other, the ability to effectively communicate has become as critical as ever in the areas of business, economics, politics, and international relations.

The International Bachelor Program in Strategic Communication (IBSC) in the College of Humanities and Social Sciences at Yuan Ze University teaches the strategies and skills to create and deliver the right message to any target audience.

Characterized as a “Public Relations and Strategic Communication” English program, students will develop effective communications skills and techniques with a keen sense of language.

Curriculum Design

The program integrates the strengths of the following five primary disciplines: Social & Policy Sciences, Chinese Linguistics & Literature, Applied Linguistics & Foreign Languages, Art & Design, and Business and Management. Students will learn effective and efficient communication skills, as well as persuasion and negotiation techniques in both written and spoken formats particularly in English. Courses are also available to allow students to enhance their cultural adaptability and artistic abilities.

Overseas Activities

1. Internship

2. Overseas study. Exclusive student exchange program with University of Illinois, Urbana-Champaign (Pay for the YZU tuition and study in the U.S. for up to 1 year)

Broad Future

│Requirements from the job market│

Good command of English＋Public relation skills＋Cultural literacy＋Understanding of social issues/concerns

│Study or Career│

Graduates of the English Program will be prepared for careers in a number of fields including

。Advertising

。Professional sales

。Marketing

。Management

。Customer service/employee relations

。Recruitment

。Reporting

。Editing

。Promotion

。Publicity

。Public relations

。Writing

。Fund-raising and development

。Media production, editing, or performance

。Personnel placement, training, and evaluation