Our English BBA program aims to foster students to be specialists in the field of business or financial management and with excellent business English communication competence.
Our program features are:
-Foster T-Shaped leaders.
-Promote individuals’ multicultural perspective towards the world.
-Specialized curricula taught in English.
-Develop individuals’ elite characters, appropriate studying attitudes and team work abilities.
-Build up individuals’ proper business practice abilities required at work through student exchange programs at our foreign sister schools, study or practical training abroad.
The English BBA Program was founded in 2010, offering complete four year English taught curricula with a strong emphasis on both theories and practice. Specialized concentrations in finance and business management are available for our students to choose from.
In addition, our students are expected to broaden their international horizon and professional competiveness by taking a compulsory course of International Integrated Learning which requires EBBA students to take at least one of overseas activities before graduation. The overseas activities include study abroad, international exchanges, overseas summer program, internship abroad, or international volunteers, etc.
Curriculum Design
。Advanced Business Core Course
Including Operations Management, human resources management, International Financial Management, Strategic Management, International Business Management, and Second foreign language curriculum.
。English Training Module
Courses available are English and American literature, foreign classical film appreciation, English presentation & business communication skills.
。Specialized Concentrations
In International Finance
Offering courses such as Corporate Finance, Investment, Financial Statement Analysis, Financial Market and Institution, Derivative Securities.
In Global Business Management
Offering courses such as Global Industrial Analysis, Global Marketing Management, Brand Management, Global Logistics Management, Service Marketing and Management.
Overseas Activities
Students are required to take a compulsory course of International Integrated Learning before graduation. The overseas activities include, but not limited, study abroad, international exchanges, overseas summer program, internship abroad, or international volunteers, etc.
